B2B-MARKETING | ACQUISITION

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.

All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.

To create the best digital content experiences possible for your brand consumers, you’ve got to deal with these four trends.

Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.

How can marketing create more content that supports c-suite engagement and boosts sales? Here's five tips.

Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.

There’s no doubt that sales training is essential, but even the best sales people need support. Digging into what prospects really want is the answer.

Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.

Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.