Making Direct Mail Work Harder: Three Tips
Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.
Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.
Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.
When it comes to bolstering consumer relationships the ultimate building block lies in brand affinity.
As prospective employees look to who they want to work for they also want valuable internships—and employers are listening.
Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees.
It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.