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Direct Mail Improves Multichannel Mix: Report
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.
PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.
C-suite executives and svps with growth responsibilities have specific beliefs and behaviors.
The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.
Here are three practical tips for how B2B marketers can drive leads, conversion rates, and bottom-line growth.
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
Five tips to boost customer retention.
Wells Fargo EVP and head of integrarated marketing Michael Lacorazza shares how the bank shook up the status quo to connect with B2B audiences.
A strong presentation bridges the gap between a creative’s vision and a client’s perception and can lead to buy-in or outright dismissal.
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.