Siebel Systems Inc. has hired Patty Azzarello as senior vice president and chief marketing officer.
Most recently, she served as CEO of Euclid, a business service management software company. Prior to Euclid, she was CMO of Polycom, a teleconferencing equipment company.
The San Mateo, CA-based company also made several other appointments, including naming Les Rechan senior vice president, Americas sales. He was previously senior vice president and general manager, manufacturing and distribution industries at the company.
Bruce Cleveland was named senior vice president, products. Cleveland will retain responsibility for running Siebel CRM OnDemand, the company’s hosted software operations.
David Schmaier, formerly executive vice president in charge of marketing and products, was appointed executive vice president, corporate strategy.
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