Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.
Marketers need to remember not to use social media as a broadcast platform for their brands, to engage followers in actual conversations and not to treat all social platforms the same, 
according to this Forbes report released this week.
Click here to see the full story and learn more about the importance of treating your social media and online customer bases the same as your offline customers.
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