webdesign, Author at Chief Marketer

The Strategy Behind Upstart Satellite TV Service Orby TV

Satellite TV service Orby TV has found a niche in the market with a business that’s small yet viable, with under 20 employees and needing just 100,000 subs to break even. CEO Michael Thornton explains the business model for the scrappy upstart. How does Orby TV’s business model differ from its competitors? Orby TV was […]

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Cynsiders

Apple TV+ Series HOME: Big Ideas for a Small Planet

Globe-spanning HOME explores the world’s most innovative dwellings, and the the boundary-pushing visionaries who dared to build them. Doug Pray, an executive producer of the docu-series, talks about what will surprise viewers, working with Apple TV+, and how the COVID-19 pandemic affected the show’s debut. Home arrived in its entirety on April 17. What is […]

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Cynsiders

CNBC Digital Claims Top Spot in Business News

CNBC Digital claimed the top spot in the Business News category with a record 115 million unique visitors in March, an increase of 98% year-over-year. It’s the first time CNBC has ranked number one in the category – Cynopsis checked in with Jay Yarow, SVP and Executive Editor for CNBC Digital, to see how they […]

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Cynsiders

The Cast of Lifetime’s Clark Sisters Biopic on Why the New Film Is Right on Time

By Cathy Applefeld Olson The story of the Clark Sisters—the highest-selling female gospel group in history who are credited with bringing gospel to the mainstream—and their trailblazing matriarch Mattie Moss Clark gets its due Saturday, April 11 when Lifetime premieres original biopic The Clark Sisters: First Ladies of Gospel. Exec-produced by Holly Davis […]

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Cynsiders

TikTok Star Charli D’Amelio Hosts #DistanceDance Party

By Cathy Applefeld Olson TikTok is a bona-fide self-isolation phenom, and now its biggest star, Charli D’Amelio, is using her platform to raise money for two organizations during the coronavirus crisis. In partnership with Procter & Gamble, 15-year-old D’Amelio in late March launched the #DistanceDance challenge, encouraging her 46.9 million followers to post a dance with the […]

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Cynsiders

Five Ways the Discovery Lifestyle Brands are Nourishing Fans During COVID-19

HGTV, TLC and Food Network on-air spots featuring talent offering support to fans, gratitude to workers on the frontlines fighting the virus and encouraging people to stay home Food Network’s The Kitchen: Quarantine Edition – five chef hosts are self-shooting pantry-themed cooking segments from their home kitchens. HGTV’s Property Brothers: Forever Home At Home […]

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When It Comes to Remote Broadcasts – Roll With It, Says Yahoo Finance

From daytime through late night, we’re seeing shows broadcast remotely, to keep people safe during the coronavirus crisis. For many, it’s a new experience. This week Yahoo Finance’s live video bell-to-bell coverage was produced, directed and anchored remotely, and Yahoo Finance’s editor-in-chief Andy Serwer and senior executive producer Andy Hoffman offered their key learnings and […]

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How Smaller Companies Can Compete for Eyeballs in an OTT World

The streaming battle for eyeballs among big players like Disney, Netflix and Hulu is a big bucks competition – but how do smaller media companies and content providers compete for a piece of the expanding audience? Jonathan Laor, Founder and CEO of global tech company Applicaster, offers his insights. What kinds of data strategies are […]

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The Birth – and Afterlife – of Podcast Dr. Death

Popular Wondery podcast Dr. Death focuses on a former neurosurgeon, Christopher Duntsch, accused in the maiming and deaths of 33 patients. Duntsch was ultimately taken down by Texas personal injury lawyer Kay Van Wey, and their story is now being turned into a limited series at UCP starring Jamie Dornan, Alec Baldwin and Christian Slater. […]

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Cynsiders

Adrian Dunbar Has Acorn TV’s Blood On His Hands (In a Good Way)

By Cathy Applefeld Olson Psychological crime thriller Blood returns Monday, March 9 for season 2 on Acorn TV. Star Adrian Dunbar (Line of Duty, The Crying Game) sat down with Cynopsis to tease the show’s latest familial twists and turns, and why he thinks audiences are more than ready for “more intelligent” TV. Blood is […]

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