Author
Tom Copeland
-
Social
3 Reasons You Can’t Measure Social Marketing ROI
“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.
“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.
