Chief Marketer Staff

• Agencies

  Hoop Dreams

  The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events

• Agencies

  The Big Easy

  Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that

• Agencies

  Past Tense

  Yeah, sure. Tell us all about how the world has changed in 20 years. Let’s seein 1988 we were talking about Gary Hart’s womanizing. Disgraced in ’87,

• Agencies

  NexCen Brands Tests Mobile Coupon Program

  NexCen Brands’ Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery are hoping to drive store sales with a mobile coupon program

• News Brief

  TWENTIETH CENTURY FOX: has appointed Gary Rosenfeld to senior vice president of New Media Licensing

• Mets Strike Marketing Coup with Shea Memorabilia

  If you’re interested in a piece of nostalgia from the New York Mets’ Shea Stadium, say a turnstile or the left field foul pole, the time to act is now

• Agencies

  7-Eleven Renews Coffee Cup Presidential Vote

  7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups

• Agencies

  Postscripts

  BLACK HAWK NETWORK: is partnering with Staples to bring its gift card mall into the office products company’s U.S. stores

• Agencies

  Marketing Company Starts Promotional Products Division

  Marketing firm Lime Marketing has launched a new ad specialties and promotional products division

• Agencies

  Holiday Gift Card Spending to Decline to $25 Billion: Survey

  Gift card spending is expected to fall 5% to $25 billion during the holidays, the first dip in the category, a recent survey found