Chief Marketer Staff

• Agencies

  The Goal: Serving Fans

  Let’s paint a picture of the best possible hockey fan, at least as far as the National Hockey League’s direct marketing department is concerned. This

• Agencies

  Rx for Direct Mail Headaches

  Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production

• Playing the Game

  Spending on games and contests may be flat, but consumers don’t seem to notice. They are too busy posting photos, developing videos and singing jingles.

• The Hands-On Experience

  When you were little and had to sneeze, reaching for a magazine could get you a slap on the hand. But millions of newspaper and magazine readers will

• Agencies

  A Little Too Personal

  Think about it. You’re browsing through your mail and come across an oversize postcard from your health club. Printed across the back in large text you

• Agencies

  Oh C’mon Group Hug!

  I sat at my desk last night wondering what the heck I was going to write this month to commemorate Direct’s 20th anniversary. Should I do something pithy

• Agencies

  Letters to the Editor

  SOME FONTS CAN BE DEPRESSING After reading Richard H. Levey’s article Mad Money (August), I just have to say that my mail is replete with starbursts and

• Agencies

  The Big Easy

  Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that

• Agencies

  Past Tense

  Yeah, sure. Tell us all about how the world has changed in 20 years. Let’s seein 1988 we were talking about Gary Hart’s womanizing. Disgraced in ’87,

• Agencies

  Wonder Web

  Can you define convergence? It sounds like one of those vague buzzwords businesspeople like to use. But it does mean something that devices and platforms