Chief Marketer Staff
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Top of Mind
If you find yourself standing behind a bald man sporting an Air New Zealand tattoo on his bare pate the next time you’re on line at a U.S. airport, you’re
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Your Inbox is Full
Marketers really like e-mail. About 840 billion messages will hit inboxes by 2013, compared to 418 billion this year. The boom can be attributed to e-mail’s
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The Hands-On Experience
When you were little and had to sneeze, reaching for a magazine could get you a slap on the hand. But millions of newspaper and magazine readers will
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Agencies
E-mail’s Future? There’s More on the Way
What will e-mail marketing be like in five years? First, readers should keep in mind I’m the guy who predicted in the late ’90s that AOL was going down
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Dishing out Discounts
Coupons were distributed in big numbers last year and shoppers, troubled by economic woes, turned in billions of them, marking the first time in 16 years
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Enter the Dragon
Early this year, HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition.
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Agencies
Hoop Dreams
The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events
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Agencies
Service Pays
Nissan USA has been pulling a response rate of about 6% to a 1.1 million-piece mailing it sent out earlier this summer. Long-standing customers were offered
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Agencies
A Steady Clip
The Sunday paper is still many consumers’ go-to resource for their weekend dose of The Family Circus. But when it comes to getting coupons to feed their