Chief Marketer Staff
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Agencies
Thrifty Runs 50th Anniversary Gas Card Sweeps
Thrifty Car Rental is running a gas card sweepstakes online this month to pump up it’s the 50 year anniversary.
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Check Out the New Chief Marketer Network
Starting next week, everything changes
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News Briefs
DIAGEO; will, for the first time, include value added packaging in the U.S. comprised of 100% recyclable materials this holiday
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Agencies
Halloween Spending to Hit $5.7 Million: NRF
Despite a scary economy, retailers won’t have much to fear with Halloween sales this year, according to a recent National Retail Federation survey
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2008 Pro Awards Finalists
This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at
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Agencies
Can This Woman Save Direct Marketing?
Linda Woolley has just signed on for what’s arguably the biggest challenge of her career. But judging by her r she’s been gearing up for it for more than
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A Second Opinion
The number of primary keywords for a given industry is finite. Pumping more money into them will result in less efficiency and a higher acquisition cost
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Agencies
Retiring But Not Laid Back
MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists
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Playing the Game
Spending on games and contests may be flat, but consumers don’t seem to notice. They are too busy posting photos, developing videos and singing jingles.