Chief Marketer Staff
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Social
Facebook Verified Pages Helps Brand Trustworthiness
Facebook’s new Verified Pages helps brand marketers gain trustworthiness. You’ll find tips here.
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Social
Instagram Heats Up for CMOs
(The YouMoz Blog) CMOs are into. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.
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Data Driven ROI
Marketers Lose $83 Billion to Poor Customer Experiences
(CMSWire) An astounding $83 billion is lost each year in the U.S. thanks to poor customer experiences, an IBM report has found. To combat this, the company recommends a number of fixes including understanding and engaging customers; evaluating and prioritizing channels and creating a consistent customer experience. This article lays out the findings, comparisons between […]
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Helping Your E-Mail Go Social: Special Report, sponsored by Return Path
Will the social networks kill e-mail? Not likely. In fact, the two channels enable each other. As a result, e-mail marketers must embrace social media, not fear it.
Ken Magill explores how social media is affecting e-mail advertising and what marketers can do to make the most of it.
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How Brands Can Optimize Social Strategies with Analytics
Sponsored by Oracle: This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
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Mobile
Teens ‘Waning Enthusiasm’ for Facebook Benefits Twitter: Survey
Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads?
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Social
Why Yahoo Bought Tumblr for $1.1 Billion
Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising.
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Mobile
Three Core Objectives for the Successful CMO
The Kellogg School of Management believes the next wave of CMOs must accomplish three core objectives to be successful.
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The Future of TV Ads
In this video interview, Opera Mediaworks CEO Mahi de Silva joins Digits with a look at the next wave of mobile and interactive marketing
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Local Companies Help Moore, OK Victims
In Oklahoma any number of companies, like Buffalo Wild Wings, have stepped up running various promotions to benefit the victims.