Chief Marketer Staff

• DMA Puts B-to-B Conference On Hiatus

   

• DMA Puts B-to-B Conference On Hiatus

  The Direct Marketing Association has postponed its 2009 B-to-B Lead Generation Conference. The conference had been scheduled to be held April 6 through 8 in New Orleans.

• Agencies

  Chapter 2: Dear Friend: Lurid Tales From Junk Mail America

  Lotteries had once been

• Agencies

  Valpak Axes 79 Positions

  Valpak has cut 79 positions, or 6% of its workforce, because of a lower projected volume for 2009.

• House Party Hires Creative Director

  House Party, a firm that hosts in-home brand events, has hired Joe Venturini as creative director and copywriter.

• Superfly to Acquire Commerce Planet Call, Data Center

  Superfly Advertising Inc. will acquire the Consumer Loyalty Group and Legacy Media LLC call and data center operations from Commerce Planet Inc. for $825,000 and 4.5 million shares of stock.

• Hasbro Drops Suit Against Scrabulous Makers

  Toy maker Hasbro has agreed to drop a lawsuit against the company that created a phenomenally successful Facebook game—one that Hasbro forced the social network to drop as being too close to its own Scrabble title

• Golden Century Seeks to Acquire IA Global

  Golden Century Wealth Investment, a Hong Kong venture capital firm, has offered to acquire IA Global Inc., an operator of call centers in the Philippines and other Asian countries, for 15 cents per share.

• Blast Radius Names Reingold Chief Creative Officer

  Blast Radius, a unit of the Wunderman Network, has named Chip Reingold global chief creative officer.

• Agencies

  Show Media Creates 3D Levi’s Taxi Ads

  Taxis all look the same to people strolling New York City streets, but a 3D Levi’s 501 image atop 400 cabs is even making unimpressionable Big Apple residents take notice