Chief Marketer Staff

• Email

  Post Christmas Percent-Off Promos Ruled: Email Data Source

  Most of the major retailers this year got a larger-than-usual bump in Web site traffic the day after Christmas, much of which was fueled by bargain hunters responding to percent-off e-mail campaigns, according to Email Data Source

• Email

  Stupid Campaign Watch: Most Off-Target Creative Ever

  And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife’s inbox just before Christmas

• Email

  Signs that an E-mail Deal Smells

  Should you do business with an unknown firm offering millions of compiled e-mail addresses? Don

• Email

  eWayDirect Unveils Reengagement Tool

  eWayDirect has developed marketing technology designed to drive sales from customers who abandon e-commerce Websites without making a purchase, the e-mail service provider recently announced

• Listline e-Newsletter 1/06

  Millard Group Inc. now manages the Improvements home and outdoor living products catalog customer file.

• Agencies

  Phelps to Help Hype Mazda in China

  Michael Phelps will make a triumphant return to China later this week as part of a marketing campaign for Mazda.

• Agencies

  Shoppers to Go on an Electronics Diet in 2009: Forrester

  The consumer electronics industry may get a colder shoulder this year than in 2008 from as many as half of American consumers, according to research introduced by Forrester Research and timed for this week’s pair of large consumer tech conventions in Las Vegas and San Francisco.

• Beckham’s Star Stature Fading

  The news that David Beckham and Pepsi are parting ways is the latest indicator of just how suddenly the bright glow of celebrity appeal can take on a tired patina.

• Social Networks the ‘Movies’ of the ’09 Downturn: Netpop

  Americans are spending almost twice as much time on social networks as they did two years ago, according to a new study by Netpop Research.

• Agencies

  Five Green Ways to Grow Your Marketing in 2009

  Even in a belt-tightening market like this one, being green matters. And if you think price alone will bring your profit margin back into the black, think again. It’s time to take a closer look at the other green on everyone’s mind