Chief Marketer Staff
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News Brief
SAPUTO’S: Frigo Cheese Head’s brand is running an on-pack promo tied to “High School Musical 3” where people who purchase two of the cheeses and send in the proofs of purchase
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Two Online Travel Firms Change Top Execs
Orbitz Worldwide and Travelocity Global have named new company leaders. The two firms are unrelated save for both being in the online travel industry.
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Agencies
Retail Sales Lead Direct In J. Crew Earnings Drop
J. Crew has revised its per-share earnings expectations.
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Agencies
Direct Sales Fall Slightly Faster Than Retail for Williams Sonoma
Williams Sonoma Inc. generated $729.4 million in sales during the eight weeks leading up to Dec. 28, a 22.6% drop from the $942 million it pulled in during the eight weeks before Dec. 30, 2007.
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Agencies
Internet Sales Small Bright Spot For JCPenney
While sales levels for J.C. Penney Company Inc. were below those of 2007
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Agencies
Poor Returns Service May Affect Future Shopping: Study
What’s worse than a consumer who has something to return? Hurdles in the return process. And according to a new study, those hurdles are getting higher
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Agencies
Meet the Broker: Wayne Roimisher, List Strategies Inc.
This week, Meet the Broker features Wayne Roimisher, a business-to-business specialist with more than a passing concern about business ethics, bogus lists and brokerage commission discounts or “kickbacks”
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Listline e-Newsletter 1/08
Information Strategies Inc. has appointed DirectInnovations Inc. as list manager for Small Business Digest, effective Jan. 16.
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Agencies
Alltel Wireless Runs “Hoops Getaway” Sweeps
Alltel Wireless is offering its customers a chance at a free trip to a college or pro basketball game with members of their calling circle.
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Agencies
Nestle Waters Teams with Celeb Trainer Bob Greene
Nestle Waters North America has signed a two-year spokesman agreement with star fitness coach Bob Greene, known for aiding Oprah Winfrey in her ongoing battles with poundage.