Chief Marketer Staff

• Email

  Obama Post-Election E-mails, Web Traffic Plummet

  Though the hype and excitement surrounding President Barack Obama

• Email

  2008 Open Rates Steady, Q3 Clicks Rise: Epsilon

  After steadily dropping for at least two years, e-mail open rates finally leveled off in late 2007 through 2008, according to a benchmark report published today by Epsilon

• Listline e-Newsletter 1/20

  Information Strategies appointed DirectInnovations Inc. to manage a list
  of 486,018 postal and 79,062 e-mail addresses of subscribers to the My
  Business Chronicle e-mail newsletter

• Agencies

  MySpace to Offer Dream Wedding Web Series with Viewer Voting

  The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.”

• Agencies

  Viacom Plots SpongeBob Marketing Blitz

  What started out as an amusing cartoon a decade ago is turning into a major marketing franchise for Viacom, which unveiled T-shirts and a jewelry line last week to kick off a merchandising campaign around its iconic SpongeBob SquarePants character.

• Agencies

  Earnhardt Drives Nationwide Marketing Effort

  NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.

• TurboTax Asks MySpacers to Embrace Their Inner Freeloader

  Tax-preparation software seller TurboTax is diving into social networking this 1040 season with a MySpace page that offers registered friends free music, free prizes, and free federal tax work via the TurboTax Online free Edition.

• Agencies

  Herbal Essences Launches ‘Hydralicious’ Promo

  Procter & Gamble’s Herbal Essences is pitching its latest hair care products with a sweepstakes and instant-win game offering the chance to win a host of gift cards.

• Mets Stitch Dull Logo for New Digs: Pro Shop Blog

  The New York Mets have mastered the knack of dashing their fans’ hopes for a World Series flag with September swoons in the past two seasons

• Ten Steps to E-Mail Marketing Success

  With most e-mail marketers busy dispersing new promotional content, there is seldom time for considering the long view. Concentration on the here and now means that important issues, which can improve success and profits, are put aside for a later time