Enhanced to Purchase eCommerce Corp.
ENHANCED SERVICES CO. INC., El Segundo, CA, will buy eCommerce Corp. for a combination of cash and stock. Terms of the agreement were not disclosed. Stamford,
Articles by Chief Marketer Staff
The Sector in the Interactive Mask
HEADY STOCK GAINS by three companies involved in interactive communications are masking an otherwise lackluster year for publicly traded DM service suppliers.The
Adding the U.K. to the Data Pool
THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it's not just about dollars flooding in to buy upBritish suppliers. The U.K. market
DATABASE MARKETING
ABI Brass Hints at New Moves AMERICAN BUSINESS INFORMATION, Omaha, NE, has completed a bond offering that allows it to retire $80 million in debt from
Back to Shool
SHARPEN THOSE PENCILS-DM education programs are gearing up for the fall semester.* New York University's Center for Direct Marketing will offer 10 courses
People
Mokrynski & Associates Inc., Hackensack, NJ, promoted Lori Sloves to account executive in the list brokerage division.DraftWorldwide, Chicago, named Kristi
The USPS Should Take the Lead
THESE HAVE GOT to be frustrating times over at the U.S. Postal Service.First, they demand that you operate more like a business. When you try, they clobber
Shopper’s Nightmare
IF THERE'S A single cliche that drives us up the wall, it's the one in which small store owners are hailed as the paragon of one-to-one marketing. We've
Cold Calls, Hot Topics
DIRECT RESPONSE does better in business media than in consumer media. For business, it's Horatio Alger; for consumers, film noir.Small business publication
Start Your Engines
SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it's important to be savvy about how search engines
