Chief Marketer Staff
-
Agencies
Give the USPS an Incentive to Succeed
THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we’ve come to know since the 1970 legislative reorganization
-
Agencies
New Investor Product Group Is High on DM
FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established
-
Agencies
Use Your Data to Upgrade B-to-B Frequency
FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the obvious advantages.B-to-B marketers, after all,
-
Agencies
Who’s Got the Rights? It Might Not Be You
JENNY WAS BUSY manipulating one of the latest photos her agency had purchased from a photographer. Working diligently at the computer, she sat back and
-
Agencies
Sprint Calls on B-to-B Customers
SURE, A DIME a minute sounds good. But try two free CD-ROMs packed with 15 million prospecting names, free long distance calling on Fridays and a business
-
Agencies
Brazil and Argentina Mull Privacy Bills
THE GOVERNMENTS OF both Brazil and Argentina are considering privacy legislation that could lead them further away from the U.S. privacy model, and closer
-
Agencies
Insight Promotes Its Web Site on TV
Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site
-
Agencies
Beastie-Vision
AT 3 A.M, one expects to find Ron Popeil on the air extolling the virtues of hair in a can. Or an ’80s sitcom star praising a line of cosmetics. But the
-
Agencies
No Lazy Last Days of Summer for Retail Catalogers
WHILE AUGUST sales among a sample of retailers were lackluster, those with separate catalog divisions showed stronger results during the last full month
-
Agencies
Asian Persuasion
THE ASIAN ART MUSUEM of San Francisco hopes to double its membership by the time it moves into its new building in June 2001. To increase its rolls to