Chief Marketer Staff

• Agencies

  New Investor Product Group Is High on DM

  FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established

• Agencies

  Will They Open the Envelope?

  THE USE OF specific name, even if that name is misspelled, is the most influential factor in enticing consumers to open an envelope, according to a study

• Agencies

  Insight Promotes Its Web Site on TV

  Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site

• Agencies

  Natural Concern, Technical Solution

  AS WITH MOST multi-level marketing concerns, at Nature’s Own distributors are encouraged to enlist additional vendors whenever they can. But the company

• Agencies

  Want Teens to Shop Online? Get Them to Chat

  YOU’D NEVER THINK that giving teenagers a place to talk about homework, their boyfriends and the likes of Marilyn Manson would enable an online clothing

• Agencies

  Sacre Bleu! French Lifestyle for the Brits

  THE LAUNCH BY Paris-based Consodata of its lifestyle data and household marketing program into the U.K. looks set to shake up the already burgeoning British

• Agencies

  Eye in the Sky

  RBIS’ SightFlight, a nonprofit flying eye hospital, increased its donor file by 15 times after testing aviation lists.The organization’s core file of

• Agencies

  Web Wonders

  CAN IT REALLY be true that the first primitive offers on the World Wide Web originated only four years ago? We’ve come a long way, baby, and by millennium

• Agencies

  Same As It Ever Was

  WE’RE 10! We’re 10! Oh happy day! Yeah! Does that mean we get to ride our bikes after dark now?OK, so DIRECT is celebrating its first decade of publication.

• Agencies

  A Perfect Pitch

  Mark McGwire and Sammy Sosa weren’t the only ones to make baseball history this summer. Even a 10-year-old can hit a home run with a direct mail campaign