Chief Marketer Staff
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Pet Projects
WHEN DAVE RATNER was in sixth grade, he was thrown out of school for his sense of humor, his willingness to play to an audience and his overriding concern
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Cut and Paste
WHEN MY SISTER and I were little, our mother used to save all the holiday catalogs she received. On Christmas, she would take them out and give them to
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Direc Newsline
Deutsche Post Will Buy Global Mail DEUTSCHE POST A.G., Bonn, Germany, is entering the private market for international mail by acquiring Global Mail Ltd.,
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Technology vs. Tradition: Finding the Balance
A CHALLENGE faced by many marketers is where to invest for the greatest impact on marketing strategies.For example, the theme of the National Center for
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Merge Splurge
ACXIOM CORP. now owns Direct Media and May & Speh. The U.K.’s Great Universal Stores owns Experian, which owns Metromail. Harte-Hanks, which ditched its
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TV Now a Toll-Free Medium
ALMOST ONE-FOURTH of all television commercials use a toll-free number as a response mechanism, according to a new study by Response Marketing Group,
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Winning New Subscribers
ADVERTISING Concepts Inc. hopes $125 in customized coupons will entice its online newsletter subscribers to share their friends’ e-mail addresses.The
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Combine and Conquer
MW WORLDWIDE, an agency making its debut at this month’s Direct Marketing Association fall conference, will seem mighty familiar to industry observers.The
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Use Your Data to Upgrade B-to-B Frequency
FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the obvious advantages.B-to-B marketers, after all,