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Chief Marketer Staff

  • New Investor Product Group Is High on DM

    FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established

  • Use Your Data to Upgrade B-to-B Frequency

    FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the obvious advantages.B-to-B marketers, after all,

  • Swept Away

    CAUGHT IN the crossfire of negative press and new regulations regarding sweepstakes offers, sweeps lists have taken some serious hits. Sweeps entrants

  • Insight Promotes Its Web Site on TV

    Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site

  • Asian Persuasion

    THE ASIAN ART MUSUEM of San Francisco hopes to double its membership by the time it moves into its new building in June 2001. To increase its rolls to

  • Natural Concern, Technical Solution

    AS WITH MOST multi-level marketing concerns, at Nature’s Own distributors are encouraged to enlist additional vendors whenever they can. But the company

  • Want Teens to Shop Online? Get Them to Chat

    YOU’D NEVER THINK that giving teenagers a place to talk about homework, their boyfriends and the likes of Marilyn Manson would enable an online clothing

  • Eye in the Sky

    RBIS’ SightFlight, a nonprofit flying eye hospital, increased its donor file by 15 times after testing aviation lists.The organization’s core file of

  • The New Direct Marketers

    MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen’s job is pretty narrowly defined; a major part is

  • Combine and Conquer

    MW WORLDWIDE, an agency making its debut at this month’s Direct Marketing Association fall conference, will seem mighty familiar to industry observers.The