Chief Marketer Staff, Author at Chief Marketer

Contact Strategy: Segmenting Your Targets

CONTACT STRATEGY DEALS with using data about customer purchases, promotion patterns, interests and preferences to not only profitably regulate the sequence

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The Check Is the Mail

THROUGH A solicitation effort printed onto a double postcard refund check statement, Publishers Clearing House not only realized a cost savings, but opened

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Web Wonders

CAN IT REALLY be true that the first primitive offers on the World Wide Web originated only four years ago? We’ve come a long way, baby, and by millennium

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Same As It Ever Was

WE’RE 10! We’re 10! Oh happy day! Yeah! Does that mean we get to ride our bikes after dark now?OK, so DIRECT is celebrating its first decade of publication.

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A Perfect Pitch

Mark McGwire and Sammy Sosa weren’t the only ones to make baseball history this summer. Even a 10-year-old can hit a home run with a direct mail campaign

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Give the USPS an Incentive to Succeed

THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we’ve come to know since the 1970 legislative reorganization

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Oldsmobile Launches Multimedia DR Blitz

OLDSMODIBLE HAS joined forces with Blockbuster Video in a first-time direct response campaign for its Silhouette Premiere minivan.Targeted to families

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New Investor Product Group Is High on DM

FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established

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Who’s Got the Rights? It Might Not Be You

JENNY WAS BUSY manipulating one of the latest photos her agency had purchased from a photographer. Working diligently at the computer, she sat back and

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Ten Years After

Oh no, is it really October already?We’re not ready. Our bodies are not up to four days of nonstop running and party going.But like you, we’ll have to