Chief Marketer Staff
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In Knots
Though substantial by general packaged goods standards, Dr Pepper’s $140 million ad budget hardly forms a large enough sling for the Plano, TX, company
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Agencies
“Data Weenies Beat List Weenies”
The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed
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The Right Combination
Is there a more cynical, fickle consumer than a kid? Kids can be hard as nails, changeable as a chameleon. How do you get them excited about something
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Agencies
Reel Deals
Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica
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Agencies
McCann Drives Off With the Diamond
The big winner at the 69th Direct Marketing Association Echo awards last month was McCann Relationship Marketing, New York. McCann took both a gold (automotive)
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People: Agency Moves
Frankel reorganizes into two units, with Jim Mack named ceo of the Frankel core-business segment and Dave Triddle named ceo of New Ventures. Founder Bud
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Listening to Katherine
Our client of two years, Expressions From Hallmark, wanted to use its Barbie license with Mattel to help Wal-Mart Stores highlight Barbie products and
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Agencies
Slowdown for DM Service Suppliers
As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,