Chief Marketer Staff
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Sports Cyberstore
The Store at ESPN.com, New York, has begun offering ESPN-branded gifts and merchandise never before offered, including league- and team-licensed goods.
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Flower Power Hour No Web Page of Love
Let’s say that in a weak moment you’ve succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional
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The Smell of Selling
The National PTA has been criticized for selling its name and logo for use in back-to-school advertising by the office supply chain, Office Depot.Neither
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Agencies
“Data Weenies Beat List Weenies”
The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed
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Cultured Repeaters
County Line Cheese, Waukesha,WI, will reward frequent users with points redeemable for such rewards as a free movie and theme park tickets, free Blockbuster
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Agencies
In the Bag
We-and we don’t mean just the editorial we-were roaming around the Direct Marketing Association’s annual conference in San Francisco last month when it
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Agencies
McCann Drives Off With the Diamond
The big winner at the 69th Direct Marketing Association Echo awards last month was McCann Relationship Marketing, New York. McCann took both a gold (automotive)
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Joe Camel, Meet George Generic
It’s been a year and a half since tobacco companies sat down with a roomful of attorneys general and agreed to pay huge fines and remove themselves to