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Chief Marketer Staff

  • Racking Up the Miles

    Netcentives, Inc., San Francisco, announced that OfficeMax.com has joined ClickRewards, the frequent flyer mile prize online shopping network. Aimed at

  • The Right Combination

    Is there a more cynical, fickle consumer than a kid? Kids can be hard as nails, changeable as a chameleon. How do you get them excited about something

  • Agencies

    Reel Deals

    Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica

  • World PRO Awards of Excellence Winners Named

    CHICAGO – Buenos Aires-based Stopromotion received the Best Promotion in the World award at promo Magazine’s eighth annual World PRO Awards of Excellence

  • High Theater

    Ellen Slauson likes to sit in the back of bars. That way she can hear what people really think of the show she’s putting on up front. As senior director

  • Agencies

    DIRECTNEWSLINE

    Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase

  • Agencies

    San Francisco Rumble

    Two apparent anti-“junk mail” activists were thwarted in their attempt to crash the Direct Marketing Association’s executive committee meeting at the

  • Agencies

    Enemies List

    As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some

  • Agencies

    The Recognition Factor

    Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising

  • The Power of Pink

    ATLANTA Cartoon Network will launch its latest new show with a 180 m.p.h. promotion. To herald the coming of the network’s fourth original series, The