Chief Marketer Staff

• Agencies

  Dead Letter Files

  DMers continue to solicit the dead and the response they get is devastating to the industry’s image.”The mail sent to deceased persons is a fraction of

• Agencies

  Learn From the Past

  Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer’s

• Agencies

  Enemies List

  As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some

• Agencies

  The Recognition Factor

  Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising

• Agencies

  Don’t Ask, Don’t Tell

  Victoria’s Secret’s secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation

• Agencies

  Broker Uses Conference to Publicize Suit

  In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the

• Agencies

  Gone to Hill and Back

  It’s a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.

• Singer finds Modern Bride

  NEW YORK In one of the more obvious matches, New Line Home Video’s The Wedding Singer will partner with Modern Bride for a sweepstakes that will give

• More Animorphs!

  KFC, Pizza Hut and Taco Bell will begin receiving exclusive advertising, promotional, and premium usage rights to publicize Animorphs, a hot children’s

• Eating Ethnic

  A new study, sponsored by Kraft Foods, has found that Italian dishes, Mexican meals, and an American classic, macaroni and cheese, top the list of American