Chief Marketer Staff

• People: Agency Moves

  Frankel reorganizes into two units, with Jim Mack named ceo of the Frankel core-business segment and Dave Triddle named ceo of New Ventures. Founder Bud

• Listening to Katherine

  Our client of two years, Expressions From Hallmark, wanted to use its Barbie license with Mattel to help Wal-Mart Stores highlight Barbie products and

• New World Order at Frankel

  A new management plan at Frankel, Chicago, will split the company into two operating units and eliminate management layers to give executive team members

• Agencies

  Gone to Hill and Back

  It’s a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.

• Agencies: Who’s News

  A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,

• Supernatural Sounds

  LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi’s

• Agencies

  We Knew Them When

  A new study by Opinion Research Corp. International, Princeton, NJ, on behalf of Priceline.com, finds that seven Internet “mega-brands” have reached household-name

• Agencies

  The Ecstasy and the Agony

  In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not

• Agencies

  A New Prescription

  In the midst of recent controversy surrounding health maintenance organizations covering Medicare beneficiaries, HMOs are stepping up their use of direct

• Sports Cyberstore

  The Store at ESPN.com, New York, has begun offering ESPN-branded gifts and merchandise never before offered, including league- and team-licensed goods.