Chief Marketer Staff
-
Agencies
DMA Enters the Merger Race
The Direct Marketing Association has finally caught up with its members’ merger mania by making an acquisition itself.The trade group announced last month
-
Flower Power Hour No Web Page of Love
Let’s say that in a weak moment you’ve succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional
-
Agencies
Reel Deals
Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica
-
Cultured Repeaters
County Line Cheese, Waukesha,WI, will reward frequent users with points redeemable for such rewards as a free movie and theme park tickets, free Blockbuster
-
The Right Combination
Is there a more cynical, fickle consumer than a kid? Kids can be hard as nails, changeable as a chameleon. How do you get them excited about something
-
Listening to Katherine
Our client of two years, Expressions From Hallmark, wanted to use its Barbie license with Mattel to help Wal-Mart Stores highlight Barbie products and
-
Agencies
McCann Drives Off With the Diamond
The big winner at the 69th Direct Marketing Association Echo awards last month was McCann Relationship Marketing, New York. McCann took both a gold (automotive)
-
More Animorphs!
KFC, Pizza Hut and Taco Bell will begin receiving exclusive advertising, promotional, and premium usage rights to publicize Animorphs, a hot children’s
-
Eating Ethnic
A new study, sponsored by Kraft Foods, has found that Italian dishes, Mexican meals, and an American classic, macaroni and cheese, top the list of American