Chief Marketer Staff
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Catalog City Adds Brownstone, Lew Magram
Diplomat Direct Marketing Corp. will offer its Lew Magram and Brownstone Studio catalogs to online shoppers through Catalog City (www.catalogcity.com)
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Comparative Advertising Doesn’t Always Work Overseas
With the Internet rapidly breaking down borders and thereby creating a variety of legal implications, it is imperative to review comparative advertising
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International
Cartoon Network and Wimpy Leverage Toon Characters to Sell Burgers LONDON – The Cartoon Network has gotten behind Wimpy restaurants with a program that
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Pie in the Sky
Retail Media Systems (RMS), Ft. Lauderdale, FL, and Hughes Network Systems (HNS), Chicago, announced a marketing partnership they say will allow retailers,
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They’ve Got Their Number
Eyeing an opportunity to extend its brand, Los Angeles-based Petersen Companies, publisher of Teen magazine, partnered with Motorola pagers and Virgin
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Rescued from the Shredder
A few morsels from the 1998 scrap heap of column ideas seemed just too delicious not to share before we jump-start the shredder and begin anew.Zorro-ed
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Agencies
UMB’s ATM DBM
Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.
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Agencies
Consumer DM Stocks Make a Comeback
Rebounding from a volatile summer, consumer direct marketing stocks regained some ground in late fall after months of market uncertainty.The 54 consumer
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Avoiding a Pound of Cure
Prevention magazine and such big-name sponsors as SmithKline Beecham, Bristol-Myers Squibb, and Johnson & Johnson will take healthcare on the road with