Chief Marketer Staff

• Emerick To Advise DMA on B-to-B

  The Direct Marketing Association said that business-to-business direct marketing expert Tracy Emerick will work with the group to further develop its

• Short Cuts

  Hello Direct Inc., San Jose, CA, a direct marketer of telephone productivity tools, will acquire privately held PhoneZone.com, which publishes a Web buyers’

• DIRECT Listline

  Restoration Hardware This new Restoration Hardware catalog list identifies 35,000 last-six-month buyers. They are 100% direct mail sold. The catalog offers

• Toys “R” Us Names Kornblum Marketing Chief

  Toy giant Toys “R” Us, Paramus, NJ, has named Warren Kornblum, 46, senior vice president and chief marketing officer. Kornblum, formerly managing partner

• Fingerhut Closes On Bedford Fair

  Fingerhut Companies Inc., Minneapolis, completed the acquisition of Bedford Fair. Fingerhut is a direct response database marketing company selling a

• Management Changes At Lands’ End

  Bradley K. Johnson, senior vice president, chief administrative and financial officer, Lands’ End Inc., Dodgeville, WI, has resigned “to pursue other

• Gateway Settles With FTC

  Gateway 2000, the nation’s largest manufacturer and direct marketer of computers and related products, will pay $290,000 to resolve allegations of false

• FTC Agenda Revealed

  Federal Communications Commission Chairman William Kennard last week unveiled an ambitious agenda for the agency over the next 12 months that includes

• Reader’s Digest Declares Quarterly Dividend

  Reader’s Digest, Pleasantville, NY, declared a quarterly dividend of five cents on each share of Class A nonvoting and Class B voting common stock. The

• Programmer’s Paradise Sees 30% Sales Hike For 1998

  Software direct marketer Programmer’s Paradise Inc., Shrewsbury, NJ, expects to report net sales for the year ending Dec. 31 exceeding $230 million, more