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Chief Marketer Staff

  • Rolling Stones Infomercial Scheduled For Jan. 24

    Reliant Interactive Media Corp., Clearwater, FL, scheduled the debut of its Rolling Stones memorabilia campaign on Jan. 24, at 1 p.m., on television station

  • DIRECT Listline

    Novus Handles First Moments A new list, First Moments, identifies 655,099 active respondents to two product-sampling programs. One packet is given out

  • UIG, Mediamark Research’s Parent Firm, Acquires Audits & Surveys

    United Information Group, London, has acquired Audits & Surveys Worldwide Inc, a New York-based market research company. The purchase price was $42.5

  • E-Commerce At Super Bowl Web Site

    eCommerce Corp., Stamford, CT, will develop the e-commerce capabilities of the official Super Bowl XXXIII Web site, www.superbowl.com. The company developed

  • Short Cuts

    A J.P. Morgan analyst has listed direct marketing firm Harte-Hanks Inc. with a buy rating, according to Reuters. In doing so, the analyst cited the company’s

  • DIRECT LISTLINE

    Facility Executives This new database of property and facility executives identifies 338,107 of these managerial types. There are 245,367 males and 46,575

  • Fingerhut Net Revenue Up, But Acquisitions Depress Net Earnings

    Fingerhut Companies Inc., Minneapolis, reported net revenue for its fourth quarter of $659.8 million, up 18% from $560.3 million in the same period last

  • Black Box Completes Key-Four Merger

    Computer networking equipment direct marketer Black Box Corp., based in Pittsburgh, has completed the merger of Key-Four Inc. into a wholly owned subsidiary.

  • ADVO’s Revenue Up in First Quarter

    ADVO Inc., Windsor, CT, had first-quarter 1999 revenue of $260 million, up 2.5% from first-quarter 1998. The company’s operating income of $20.1 million,

  • Garden Botanika Has Top-Executive Shakeup

    Garden Botanika, Inc., Redmond, WA, has made a number of changes to its board of directors and senior management. Michael Luce will step aside as president