Chief Marketer Staff

• CFM Direct Opens Pennsylvania Office

  CFM Direct, a direct marketing agency based in Oakbrook Terrace, IL, has opened a new East Coast office in King of Prussia, PA, a suburb of Philadelphia.The

• Golf-Club Maker Retains Four Spokesmen for Infomercial

  Carbite Golf, San Diego, has signed on three famed athletes and a noted sports announcer for its $3.6 million national print and advertising campaign

• Buy.com Names Former Ziff-Davis Exec VP of Marketing

  Buy.com Inc. (http://www.buy.com), Aliso Viejo, CA, an e-commerce portal, has hired John Herr as vice president of sales and marketing.Prior to joining

• Retailers Moving Online to Follow Consumers: Study

  Ernst & Young’s second annual Internet Shopping study reveals that retailers are hopping on the Internet bandwagon at a record pace in response to the

• Short Cuts

  Shop At Home Inc., Nashville, TN, said its TV-shopping network set a new daily sales record on Sunday. The network posted $1.434 million in call-in sales,

• Ha-Lo Buys Texas Promo Agency, Announces Stock Split

  Ha-Lo Industries Inc., Niles, IL, which distributes promotional and premium advertising products, will acquire Grotte Advertising Co., a privately held

• Advanta Vows to Fight Fleet Suit

  Financial services company Advanta Corp., Spring House, PA, said yesterday that it would “vigorously” fight a lawsuit filed against it by Fleet Financial

• MSGI’s Stevens-Knox Acquisition To Enhance London Business

  The acquisition of Stevens-Knox List Management, New York, by Marketing Services Group Inc., New York, will be used to expand both companies’ international

• Global Direct-Canada Admail Is Now Permanent

  U.S. Postal Service has made Global Direct-Canada Admail permanent. The five-month-old experimental service giving American direct marketers, catalogers

• Short Cuts

  A J.P. Morgan analyst has listed direct marketing firm Harte-Hanks Inc. with a buy rating, according to Reuters. In doing so, the analyst cited the company’s