Chief Marketer Staff

• News Briefs

  EZ LUBE LLC: during the month of October will donate $5 to the Susan G. Komen for the Cure for every $26.99 full service oil change purchased at any of their 74 Southern California locations

• Agencies

  Audi Chooses RTC Relationship Marketing as CRM AOR

  Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.

• DIRECT MAIL

  STAND OUT U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly,

• Agencies

  How Brands Like Microsoft Use Parties to Build Brands

  NO PLACELIKE HOME This October, Microsoft is spreading word of the release of Windows 7 with several thousand parties hosted across the globe by employees and everyday

• Agencies

  Oh Behave, Says Congress

  Pending Congressional legislation that would regulate behavioral advertising tops the list of direct marketers’ regulatory concerns, according to Jerry

• Agencies

  Retail Brands Take Up Causes

  RETAIL BRANDS TAKE UP CAUSES Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand

• Agencies

  Pulp Fact and Fiction

  What’s the read on the paper market? Despite a few recent blips upward, pricing is down almost 20% from a year ago. Pricing has about bottomed-out, says

• IS THE BOSS CAMERA READY?

  I just saw a :30 TV spot for a local dairy/ice cream chain featuring the chairman dressing in various holiday-specific costumes. Easter, Independence

• JetBlue CMO Wins Sweeps

  Thank you to everyone who participated in our reader survey/sweepstakes this summer

• Dannon Rolls Out First Loyalty Program Across All Brands

  The program, Dannonomics, celebrates the firm’s 90 years of making fresh dairy products and offers consumers purchase incentives through October, including ways to earn up to $15 in savings through instant coupons and mail-in rewards