Chief Marketer Staff
-
News Briefs
EZ LUBE LLC: during the month of October will donate $5 to the Susan G. Komen for the Cure for every $26.99 full service oil change purchased at any of their 74 Southern California locations
-
Agencies
Audi Chooses RTC Relationship Marketing as CRM AOR
Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.
-
Agencies
The Name Game
List prices have gone down significantly over the past year, but they seem to have stabilized over the last quarter, according to Jay Schwedelson, corporate
-
The Chieftains
QUESTION: HAVE YOU OR YOUR FAMILY RECENTLY RECEIVED A DIRECT MAIL PIECE THAT CAUSED A STRONG REACTION, EITHER POSITIVE OR NEGATIVE? SHARON HARTLEY, EXECUTIVE
-
Agencies
Government Issues
When it comes to limits imposed by federal and state regulators, marketers could find they’re facing more obstacles to a fiscal recovery than just getting
-
Agencies
Up, Up and Away
The current economy is a bumpy trail for many travel marketers. But Backroads is finding a clear path thanks to postcard mailings using personal URLs
-
Agencies
Chicago’s Field Museum Goes Mobile
Ever feel the urge to chuck the cubicle life, swap your Blackberry for a blue beard, and swash and buckle around the Spanish Main? Visitors to the “Real Pirates” exhibit at Chicago’s Field Museum of Natural History
-
How to Measure Your Catalog Marketing Results
Remember the “good old days,” when figuring out a catalog’s ROI simply meant looking at the sales resulting from the actual paper catalogs you mailed? In 2009, papa’s got a brand new bag of metrics to contend with
-
Agencies
Going Postal
The fate of the U.S. Postal Service looks grimmer and grimmer with each passing day, adding to marketers’ uncertainties about using the mails as a way