Chief Marketer Staff, Author at Chief Marketer

Direct Sales Bright Spot For Abercrombie & Fitch

Total sales at Abercrombie & Fitch fell $896.3 million during third quarter 2008 to $765.4 million in third-quarter 2009. But the apparel marketer’s direct sales can’t be blamed for this slip:

Going Green in Marketing Communications

Being environmentally responsible is an important component of a positive image and value proposition in today’s marketplace.

HSN Reports Income Increase

HSN Inc. posted net income of $18.6 million for the third quarter, an increase over net income of $14.9 million in the prior year.

Agencies

Yankee Candle Posts Loss in Quarter

The Yankee Candle Co. Inc. reported net loss of $700,000 for the third quarter, compared to net income of $6.7 million last year.

Agencies

Dover Saddlery Income Rises 56%

Dover Saddlery Inc. posted net income of $272,000 for the third quarter, a 56% increase from $174,000 in the prior year.

LML Payment Systems Income Surges

LML Payment Systems Inc. reported net income of $366,000, for the second quarter, a surge over net income of $65,000 in the prior year.

Bigmouthmedia Teams with Netsociety for Projects

Bigmouthmedia has teamed up with Dutch search marketing agency Netsociety to collaborate on search engine marketing projects in Europe.

10 Trends That Will Make or Break Your Email Marketing ROI in 2010

For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight and sales sluggish

Visa Takes its Olympic “Go World” Campaign Global

In the ramp up to the 2010 Winter Games in Vancouver, Visa is taking its “Go World” campaign global after successfully launching it in the U.S for the 2008 Beijing Summer Olympics

FDA Goes After Online Sales of Flavored Cigarettes

The U.S. Food and Drug Administration is warning more than a dozen online cigarette sellers that they may be in violation of the new regulations against selling most types of flavored cigarettes to U.S. citizens