Chief Marketer Staff, Author at Chief Marketer

Social Media Users Open to Marketing Messages: Survey

The findings from a new Performics and ROI Research survey of more than 3,000 consumers about their use of social media many reasons to get excited about social media marketing strategies.

Agencies

Getting the Most Out of Your Customer References

If you have been involved in securing positive references from your customers you know it can be difficult. How do you maximize those efforts and get the most out of those good words? Just remember these 4 Rs: Reconnect, Repurpose, Recycle and Reward.

Agencies

OneCommand Names Jeffrey W. Hart President

OneCommand has named Jeffrey W. Hart to serve as its president.

Agencies

Chase, British Airways Modify Branded Card Rewards Program

British Airways and Chase Card Services have changed the rewards program associated with the British Airways Visa Signature card

Bain Capital Acquires Japanese Call Center Operator

Bain Capital will acquire Citigroup Inc.’s controlling stake in Japan’s leading call center operator, BellSystem24.

Agencies

USPS Posts $3.8 Billion Loss for Year

The U.S. Postal Service posted a net loss of $3.8 billion for 2009, compared to a $2.8 billion net loss in the prior year.

How to Find New Names and Keep Your List Fresh

Thanks to the recession, the counts of many lists have gone down. So, what are you supposed to do to counteract decreasing file sizes? Where are you supposed to get names from so you can eventually build your own universe? Should you hoard your house file names? If everyone does that, where can the new names come from? How do brokers, managers and mailers operate in this kind of environment?

Agencies