Chief Marketer Staff

• School Specialty Income Drops

  School Specialty posted net income of $29.6 million for the second quarter, a decrease from $30.4 million in the prior year.

• Agencies

  Hilton Ties Loyalty Contest to Clooney Movie

  Fresh from a prominent and recurring placement in the latest cable hit “Mad Men,” Hilton Hotels is partnering again, this time with Paramount Pictures

• Agencies

  “Sherlock Holmes” Challenge Offers Clues to 7-Eleven Food

  The coffee cup sleeves at 7-Eleven offer a clue—”How Holmes Are You?”—to its latest promotion tied to an upcoming Warner Bros. Pictures’ film.

• News Briefs

  JETBLUE and HERTZ: have launched “Jet & Drive Giveaway,” which offers customers the chance to win one of five trips plus one of more than 100 daily prizes

• Entiera Taps Ramin Mikaili For Senior VP Position

  Entiera has named analytical marketing expert Ramin Mikaili as senior VP of professional services. Entiera provides marketing automation software.

• Marketing Firms Ink Partnership Focusing on SE Asia

  Iris Worldwide, a marketing network firm, has inked a partnership with Edge, an integrated marketing agency with offices in Vietnam, Singapore and Thailand.

• Agencies

  Coldwater Creek CFO Resigns

  Tim Martin, senior VP and CFO of Coldwater Creek Inc., has resigned from the company

• Agencies

  JC Penney To Discontinue Big Book Catalogs

  J. C. Penney Company, Inc. will discontinue its twice-yearly

• Sears’ Facebook Sweep to Bring Early Black Friday for Some

  Retailers and shoppers alike are expressing fears that crowded stores will put a damper on this year’s post-Thanksgiving holiday sales

• Agencies

  Meet the Broker: Jennifer Rickard

  Today we meet Jennifer Rickard, COO of Rickard List Marketing, a Melville, NY company she has run along with her brother Mark for the past 21 years.