Chief Marketer Staff, Author at Chief Marketer

Meet the New Consumer

In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and

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Be Everywhere

Direct mail isn’t cheese, so there’s no reason it should stand alone Try emulating Martha Stewart’s strategy of brand omnipresence. The domestic diva’s

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Trigger Happy

When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information

During the past year, store brand sales have increased by 10% versus 2% for national brands. According to Nielsen, while store brands comprise just over 10% of most retailers’ total product mix, they also account for over 20% of sales, while achieving a turn rate that is better than two-to-one.

2009 Promo Industry Trends Report

In a year challenged by battering economic conditions and skittish consumers, marketers are hanging on. Promo’s annual report reveals that even though most categories experienced decelerating growth in 2009, spending was projected to grow, even if ever …

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Red Cross Says Americans Still in a Giving Mood

Despite the economic downturn, 90% of Americans still plan to make monetary donations to nonprofits this holiday season, according to a new survey by the American Red Cross.

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Revamped Web Site Kicks Off 2010 Catholic Relief Campaign

A newly redesigned Web site with expanded multimedia resources will help kick off the 2010 “Operation Rice Bowl” fundraising campaign for Catholic Relief Services.

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REI Debuts First Ever TV Commercials

Outdoor equipment marketer REI launched it first-ever television commercials yesterday, with two spots airing in selected markets.

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U.S. Court Orders Down-Under Spammer to Pay $15M

A U.S. federal judge has ordered the Australia-based alleged leader of a worldwide spamming network to pay more than $15 million to settle charges against him, the Federal Trade Commission announced yesterday.

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Jones Pairs with Konami for Karaoke Sweepstakes

Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame