Chief Marketer Staff

• Williams-Sonoma Net Earnings Skyrocket

  Williams-Sonoma Inc. reported net earnings of $15.4 million for the first quarter ended May 5, a jump over $500,000 for the same period in 2001.

• Volvo Hires Euro RSCG MVBMS for Direct Marketing

  Volvo Cars of North America LLC has tapped Euro RSCG MVBMS Partners to provide full-service direct marketing.

• Mother’s Day Revenue Jumps Over 50% For Proflowers

  Proflowers Inc. reported revenue of $15.5 million for the Mother’s Day period of May 4 to May 11, a 51.2% leap over the same week last year. The company

• Direct Listline

  SPS Vacation Sweeps Lighthouse List Co. offers the Silver Peak Solutions Vacation Sweeps list, a file of 495,000 active vacationers who responded to a

• Wunderman New York Creates Executive Board, Promotes Two

  Wunderman New York has formed an executive board, which will set and oversee the marketing firm’s strategic direction. The executive board consists of

• New Yorker Picks Direct Response Executive

  Nancy Fedder has been chosen by The New Yorker magazine as sales development director, direct response. She began her new job on Wednesday. She will be

• Brookstone Posts $6.5 million First Quarter Loss

  Brookstone Inc. reported a net loss of $6.5 million for the first quarter of 2002, compared to a net loss of $5.2 million for the same period last year.

• Talbots Catalog Sales Down 11% for Quarter

  The Talbots Inc. posted net sales of $391.3 million for the quarter ended May 4, down 2% from the $401.1 million reported for the same period in 2001.

• Zany Brainy Credit Card Buyers File Debuts

  Edith Roman Associates today has introduced the Zany Brainy 1.9 million credit card buyers file. It includes a 153,600-name one-month buyers file for

• Mail-Well Sells Label Division

  Mail-Well Inc. sold its Mail-Well Label division to Renaissance Mark of Denver. The purchase price was undisclosed. Renaissance Mark is a privately held