Chief Marketer Staff
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DEAL FOR MILLER BEER IS BREWING
Philip Morris Companies is expected this week to announce the sale of Miller Brewing Co. to South African Breweries, according to published reports. “The
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Jupiter Media Metrix Puts Two Units on Block
Two units of financially ailing Jupiter Media Metrix are up for sale, and the New York firm hopes to find a buyer in the next two months. Divisions on
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FTC Names Price Telemarketers Should Pay for Do-Not-Call Lists
The Federal Trade Commission last week proposed that telemarketers should pay up to $3,000 a year each to help finance a national do-not-call registry
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Short Cuts
Stuart Lynn will retire as president and CEO of the Internet Corp. for Assigned Names and Numbers by March 2003. Andrew McLaughlin, another executive
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Sears $1.9 Billion Offer for Lands’ End Gets Nod From Feds
Sears, Roebuck and Co.’s purchase of Lands’ End Inc. for $1.9 billion has been approved by federal regulators, Associated Press reports said.
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EQUITY MARKETING BUYS UPSHOT
Equity Marketing gave a lift to its promotion capabilities last week by signing a deal to acquire Upshot from bankrupt Ha-Lo Industries. The deal gives
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MERCEDES-BENZ RIDES SHOTGUN WITH ‘MEN IN BLACK’
Montvale, NJ-based Mercedes-Benz North America will introduce its new E-Class with a little help from “Men in Black II.” The tie-in deal with Sony’s Columbia
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CAMPBELL SOUP TAKES LABELS ON THE ROAD
Camden, NJ-based Campbell Soup Co. in July takes its Labels for Education program on the road with a national tour visiting Kroger, Ahold, Albertsons,
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E-mail Lists Still Priced Highest, But Consumer Files Falling: Study
The highest-priced list category on the market is permission-based business-to-business e-mail, according to the annual Worldata List Price Index. This
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DIRECT Listline
Bottom Line Tomorrow This newsletter, which is focused on having a happy and healthy retirement, identifies 125,600 subscribers. They are all direct-