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Chief Marketer Staff

  • Mail Stream: A Report on Incoming Direct Mail

    Father’s Day Emails from Beer Across America and The Wall Street Journal This year’s Father’s Day has provided an abundance of emails marketing an ever-broadening

  • Live from ACC: UPS Chief Says Strike Unlikely

    (Catalog Age)–Catalogers shouldn’t worry about the ongoing contract negotiations between UPS and the International Brotherhood of Teamsters, UPS chairman

  • ND Voters Reject Financial Info Opt-Out Law

    Voters in North Dakota overwhelmingly rejected a law that allowed banks to sell customer information without written permission, an action that could lead to stricter financial privacy laws, according to news reports.

  • Live from ACC: Retail in Store for E-Style

    (Catalog Age)–Maternity and baby products cataloger/Web marketer E-Style is embracing a new channel. The Los Angeles-based company plans to open its

  • Live from ACC: Bezos Spills the Beans on Amazon

    (Catalog Age)–You might think that building a $3.1 billion business in seven years would be a complex, confounding matter. But Jeff Bezos, founder/CEO

  • DIRECT Listline

    Weight Away Country Marketing Ltd. is offering updated counts on this file of 296,000 respondents to this weight-loss company all of whom are sourced

  • Profitable Online Retailing on The Rise: Forrester

    In 2001, 56% of retailers reported profitable online operations, up from 43% in 2000.

  • DMers Concerned Over North Dakota Vote

    Voters in North Dakota on Tuesday overwhelmingly rejected a law that allowed banks to sell customer information without written permission, according to news reports.

  • Catalog Award Winners Named

    The winners of the 17th Annual Catalog Awards and the 3rd Annual I.Merchant Awards were announced at the Annual Catalog Conference in Chicago on June

  • Grey Direct’s Kimmel: ‘Stop Wasting Client’s Money’

    Advertising principles and what motivates customers have changed in the past 100 years. But direct marketing creativity, which embodies the best in copywriting techniques, is still under-embraced by most marketers, according to Lawrence M. Kimmel, chairman and CEO at advertising agency Grey Direct.