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Chief Marketer Staff

  • Primedia Business Masterfile Introduced

    Statlistics is debuting a 3.6 million-name masterfile of subscribers to Primedia Business Magazines & Media’s controlled circulation magazines. Some 922,700

  • HoneyBaked Ham Buys Competitor Heavenly Ham

    (Catalog Age) Atlanta-based cataloger/retailer HoneyBaked Ham Co. of Georgia purchased a competing retailer, Roswell, GA-based Heavenly Ham. The terms

  • New Products and Services

    Rub ‘n Reveal: Direct mail advertising technology that reveals hidden messages, images or graphics on an envelope when activated by the recipient to use

  • Short Cuts

    The Yankee Candle Company Inc. has elected Robert R. Spellman, the company’s senior vice president of finance and CFO, to its board of directors, increasing

  • Sears Completes Cash Tender Offer for Lands’ End

    Sears, Roebuck and Co. has completed its cash tender offer, at $62 per share, for all of the issued and outstanding shares of common stock of Lands’ End

  • Don’t Blame The Messenger: Blame The Message

    Of course it’s an absurd prospect. But that’s the net effect of a lawsuit several media firms have filed against Sonicblue, whose ReplayTV program recording product includes a commercial-skipping feature.

  • Live From DMD New York: Lazarus Wins Marketer of the Year Award

    Why would an ad person get this award? demanded Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide, in accepting the Marketer of the Year award

  • Bertelsmann Ponders Sale of 25 Units

    Germany’s Bertelsmann AG is considering selling 25 small and medium-sized units, including specialist science publisher BertelsmannSpringer, according to the Associated Press.

  • Live From DMD New York: Giuliani Accepts DMD Humanitarian Award

    Rudolph Giuliani, former mayor of New York, introduced as “America’s Mayor” began his speech accepting the DMD Humanitarian Award rather humbly. “It’s very nice of you to be in New York City,” he said to the packed luncheon audience at the DMD New York conference on Monday at the Javits Center.

  • Use of CRM Systems Expanding: Harte-Hanks

    Companies employing CRM are more focused on revenue history and are expanding internal access to customer data. They are not, however, measuring return