Chief Marketer Staff

• House Panel To Vote On Postal Reform Bill Today

  In an unusual parliamentary procedure, the House Government Reform Committee is scheduled to vote on a postal reform bill Thursday morning that may or may not be introduced beforehand.

• Foot Locker CEO Sees Continued Direct Growth

  Foot Locker Inc. president and CEO Matthew D. Serra told shareholders yesterday that he sees continued expansion of the company’s catalog and Internet

• Live From DMD New York: Yahoo to Send E-mails Based on Search Engine Activity

  Yahoo Inc. announced today that it will debut a service that will let direct marketers send targeted e-mails to consumers based on their search engine activity.

• Kmart Rebrands BlueLight.com as Kmart.com

  Kmart has relaunched its e-commerce site, rebranding the business previously known as BlueLight.com as Kmart.com. The look of the site has been updated

• Teamsters Turn Down Initial UPS Proposal

  The International Brotherhood of Teamsters, which represents United Parcel Service workers, expressed doubts that a new contract could be worked out much before the July 31 deadline.

• Orbitz Launches Gay and Lesbian Travel Site

  Orbitz.com launched a microsite yesterday aimed at gay and lesbian travelers. A significant print campaign in the gay lifestyle publications such as Out,

• Live From DMD New York: DRTV Can Help Retail Sales

  Direct response television can work to promote retail sales, despite its longstanding image of promoting products “not sold in stores,” Mike Medico, president

• Live From DMD New York: 6,000 Delegates Attend

  Some 6,200 delegates attended the DMD New York Conference during the first two days, Connie LaMotta, media consultant of DMD New York, said. The number

• DIRECT Listline

  Universal Marketing Phone Card Buyers These 390,000 paid buyers have all purchased a telephone debit card for $10, $20, or $50 from Universal marketing’s

• Primedia Business Masterfile Introduced

  Statlistics is debuting a 3.6 million-name masterfile of subscribers to Primedia Business Magazines & Media’s controlled circulation magazines. Some 922,700