Chief Marketer Staff

• LOEWS “POPS” FOR SUMMER CAMPAIGN

  Loews Cineplex Entertainment, New York City, last week launched a “picture perfect” summer campaign that includes a cross-promotion with General Mills

• PEPSI, DOLE TO UNVEIL ‘FRESCAS’

  Pepsi-Cola Co., Purchase, NY, and Dole Food Co., Westlake Village, CA, will jointly target Hispanics with a juice-based drink called Aguas Frescas. The

• MASTERCARD SEEKS ‘MEMORABLE MOMENTS’

  MasterCard International, Purchase, NY, last week unveiled a summer campaign leveraging its Major League Baseball sponsorship that the league is calling

• Truste Joins With Mobile Trade Group On Privacy

  The Mobile Marketing Association (MMA), a trade group for wireless marketers, has teamed up with online privacy organization Truste to explore reconciling

• Live from DCI Boston: Improvements Cut Some EIC Some Cancellations 29%

  Improvements in its call center helped Electric Insurance Co. (EIC) reduce the number of policies cancelled because of non-payment by 29%. EIC implemented

• DVC LAUNCHES EXPERIENTIAL DIVISION

  DVC Worldwide, Morristown, NJ, has launched an independent experiential marketing company under the guidance of John Palumbo, formerly chief strategy

• Bookspan Streamlines PIP Programs

  Bookspan is consolidating its fulfillment at one facility and in the process, streamlining its book-of-the-month club package insert programs (PIP). Eight

• DIRECT Listline

  Universal Marketing Phone Card Buyers These 390,000 paid buyers have all purchased a telephone debit card for $10, $20, or $50 from Universal marketing’s

• Lenox Collection’s Wedding Boutique

  Coinciding with the start of this summer’s wedding season, china and gift manufacturer Lenox Collections coordinated a dual-channel campaign for its new Wedding Boutique.

• Live From DMD New York: 6,000 Delegates Attend

  Some 6,200 delegates attended the DMD New York Conference during the first two days, Connie LaMotta, media consultant of DMD New York, said. The number