Chief Marketer Staff

• KIA LOOKS TO ‘RING’ UP TEST DRIVES

  Irvine, CA-based Kia Motors last week announced a deal with New Line Cinema, New York City, to be exclusive automotive partner for the August 6 home video

• HEINZ PLEDGES $100 MILLION MARKETING BOOST

  H.J. Heinz Co. revamped its portfolio and committed another $100 million to marketing this year in an effort to boost sales three to four percent beginning

• PEPSI, DOLE TO UNVEIL ‘FRESCAS’

  Pepsi-Cola Co., Purchase, NY, and Dole Food Co., Westlake Village, CA, will jointly target Hispanics with a juice-based drink called Aguas Frescas. The

• LOEWS “POPS” FOR SUMMER CAMPAIGN

  Loews Cineplex Entertainment, New York City, last week launched a “picture perfect” summer campaign that includes a cross-promotion with General Mills

• MASTERCARD SEEKS ‘MEMORABLE MOMENTS’

  MasterCard International, Purchase, NY, last week unveiled a summer campaign leveraging its Major League Baseball sponsorship that the league is calling

• Truste Joins With Mobile Trade Group On Privacy

  The Mobile Marketing Association (MMA), a trade group for wireless marketers, has teamed up with online privacy organization Truste to explore reconciling

• L90 Keeps Nasdaq Listing

  L90 has been granted approval by Nasdaq to continue the listing of its common stock on the Nasdaq National Market System provided it complies with Nasdaq marketplace rules.

• EC Clears Publicis-Bcom3 Merger

  The European Commission Wednesday cleared France’s Publicis Group SA’s proposed $3.2 billion acquisition of U.S.-based competitor Bcom3 Group Inc, according

• Live from DCI Boston: Zurich Increases Retention With Intranet

  An Intranet system in which customers can check updated account information helped commercial property-casualty insurer Zurich North America increase

• Short Cuts

  Cahners Business Lists has relocated from Des Plaines, IL to Oakbrook, IL. The new phone number is 630-288-8305. List Services Corp., Bethel, CT, has