Chief Marketer Staff

• BACK-END AND BELOW-THE-LINE SERVICES

  BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September

• PROMO 100 Reply

  As you know, like many other agencies, we admitted in writing to having had a worse year in 2001 than in 2000, stemming principally from a client acquisition.

• Agencies

  Why Do Smart People Fail?

  JOHN WAS A DATABASE MANAGER at a northeastern financial services company. He was conscientious and brilliant he knew how to fix technical problems that

• The Consumer Advocate

  Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world’s largest packaged goods

• L90 Buys DoubleClick’s Media Sales Business

  L90 Inc. has purchased DoubleClick’s North American Media business for $9.4 million in cash and stock, and possible an additional $6 million if certain performance conditions are met.

• All Work, and a Little Play

  Doctors drink alcohol, too, you know. In the wine category, consumer tasting parties at vineyards, restaurants, and festivals is the standard tactic.

• Switching Loyalty

  Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions

• Near Beer

  Here’s a recipe for summer fun: Take a well-known liquor brand, add a national brewer’s manufacturing and distribution prowess, then stir up activity

• Agencies

  Easy Pill to Swallow

  A CUSTOMER-RETENTION E-NEWSLETTER PROGRAM is doing so well for Pharmaton Natural Health Products that the company is carving out a best-customer database

• Dueling Estimates

  The quote, There are lies, damned lies, and statistics, is attributed either to Benjamin Disraeli or Mark Twain neither of whom ever had to estimate growth