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Chief Marketer Staff

  • May the Best Brand Win

    IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business

  • Agencies

    CRM Remedy

    Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

  • Dog Days

    August is traditionally a slow time of year, the season for vacations, beach reads, bike rides, corn on the cob, and the last long evenings before the

  • Agencies

    HP E-mail Reaps $20 Million a Month

    Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products

  • Acquisitions

    ON THE GRILL At press time, Burger King parent Diageo, London, was in the final stages of considering bids for the chain’s sale. The short list of offers

  • Agencies

    Wine Country Living Returns to Direct Mail

    After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000

  • Unemployed in 2002

    MARCH 13 A Business School classmate loaned me a career transition manual. I scheduled two hours each day over the last week to work through the exercises

  • Agencies

    Mathsoft’s E-mail Prospecting on a Roll

    Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from

  • Off-Campus

    Not all college marketing is directly targeted to students. There are those campus distributors to think about, too. Atlanta-based Coca-Cola Co.’s Mello

  • Summer To-Do List

    It’s August already. We’re halfway through the season, and I’ve still made no headway on the summer to-do list. Here are some of the things I still hope