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Chief Marketer Staff

  • Loose Cannon: Vice Verse and Two Winners Too

    I listed the winners of the TransUnion magnetic poetry contest in last week

  • Undelivered Mail Found In NY After Routine DWI Stop

    A New York City letter carrier faces a slew of state and federal charges following his arrest for drunk driving. According to a report in the New York

  • Spiegel Posts July Sales Declines

    The Spiegel Group reported sales of $139.1 million for the four weeks ended July 27, a 13% decrease from $160 million for the same four-week period last

  • DIRECT Listline

    D-Markise Direct Media International Inc. has won the management of this list of 37,288 newsletter subscribers, all of whom are sourced from direct mailings.

  • Programmer’s Paradise Back in the Black

    Programmer’s Paradise Inc. reported net income of $400,000 for the second quarter, improving on its $600,000 net loss in the second quarter of 2001. Revenue

  • Penney Blames Catalog Sales Drop on Weak Demand

    J. C. Penney Co., Inc. reported catalog sales of $160 million for the four weeks ended July 27, off 23.4% from last July’s $209 million. The Plano, TX

  • Texas Insurer Charged With Deceptive Telemarketing

    The Minnesota Commerce Department has charged a Texas-based insurance company and three of its agents with using false and misleading telemarketing practices to sell supplemental Medicare insurance to the state’s senior citizens.

  • Short Cuts

    Legal publishers Martindale-Hubbell, New Providence, NJ, has unveiled a new version of its lawyers.com Web site that includes more tools to help small

  • Alternate Marketing Appeals Delisting

    Alternate Marketing Networks Inc. will appeal its delisting from the Nasdaq SmallCap market next month.

  • Polk to Overlay Trucking DB With Donnelley Data

    R. L. Polk & Co. has contracted with Donnelley Marketing to overlay its commercial trucking customer file with information from Donnelley’s database of