Chief Marketer Staff

• Atlanta Falcons Choose E-Commerce Vendor

  The Atlanta Falcons foortball team has chosen GSI Commerce Inc., to manage its online team store. The store, located at http://store.atlantafalcons.com,

• DIRECT Listline

  My Personalized Gifts Direct Media Inc. has been named manager of a new file of 44,000 My Personalized Gifts credit card buyers. These consumers spent

• Penney Blames Catalog Sales Drop on Weak Demand

  J. C. Penney Co., Inc. reported catalog sales of $160 million for the four weeks ended July 27, off 23.4% from last July’s $209 million. The Plano, TX

• Short Cuts

  Legal publishers Martindale-Hubbell, New Providence, NJ, has unveiled a new version of its lawyers.com Web site that includes more tools to help small

• Alternate Marketing Appeals Delisting

  Alternate Marketing Networks Inc. will appeal its delisting from the Nasdaq SmallCap market next month.

• Texas Insurer Charged With Deceptive Telemarketing

  The Minnesota Commerce Department has charged a Texas-based insurance company and three of its agents with using false and misleading telemarketing practices to sell supplemental Medicare insurance to the state’s senior citizens.

• Polk to Overlay Trucking DB With Donnelley Data

  R. L. Polk & Co. has contracted with Donnelley Marketing to overlay its commercial trucking customer file with information from Donnelley’s database of

• Sharper Image Catalog Sales Rise 67%

  Sharper Image Corp. reported total July sales increased 35% to $31.2 million from last July’s $23.2 million. The San Francisco firm’s catalog sales grew

• Spiegel Posts July Sales Declines

  The Spiegel Group reported sales of $139.1 million for the four weeks ended July 27, a 13% decrease from $160 million for the same four-week period last

• DIRECT Listline

  D-Markise Direct Media International Inc. has won the management of this list of 37,288 newsletter subscribers, all of whom are sourced from direct mailings.