Chief Marketer Staff

• Scripps Newspapers Taps Neil For Online Marketing Director Position

  The E.W. Scripps Co., which operates 21 daily newspapers, 10 broadcast and four cable television stations, has named Vikki C. Neil director of online

• Donnelley Marketing Launches Trigger Marketing Tool

  Donnelley Marketing has created Consumer Spending Triggers, an information service that alerts to marketers as their customer reach significant life events.

• DIRECT Listline

  D-Markise Direct Media International Inc. has won the management of this list of 37,288 newsletter subscribers, all of whom are sourced from direct mailings.

• Polk to Overlay Trucking DB With Donnelley Data

  R. L. Polk & Co. has contracted with Donnelley Marketing to overlay its commercial trucking customer file with information from Donnelley’s database of

• Sharper Image Catalog Sales Rise 67%

  Sharper Image Corp. reported total July sales increased 35% to $31.2 million from last July’s $23.2 million. The San Francisco firm’s catalog sales grew

• Alternate Marketing Appeals Delisting

  Alternate Marketing Networks Inc. will appeal its delisting from the Nasdaq SmallCap market next month.

• Programmer’s Paradise Back in the Black

  Programmer’s Paradise Inc. reported net income of $400,000 for the second quarter, improving on its $600,000 net loss in the second quarter of 2001. Revenue

• Penney Blames Catalog Sales Drop on Weak Demand

  J. C. Penney Co., Inc. reported catalog sales of $160 million for the four weeks ended July 27, off 23.4% from last July’s $209 million. The Plano, TX

• Short Cuts

  Legal publishers Martindale-Hubbell, New Providence, NJ, has unveiled a new version of its lawyers.com Web site that includes more tools to help small

• Texas Insurer Charged With Deceptive Telemarketing

  The Minnesota Commerce Department has charged a Texas-based insurance company and three of its agents with using false and misleading telemarketing practices to sell supplemental Medicare insurance to the state’s senior citizens.