Chief Marketer Staff, Author at Chief Marketer

Live from the DMI Co-Op: B-to-B Mailers Want Lists

The flat economy may turn out to be the least of the problems faced by business-to-business mailers. Another one is a lack of good lists. And that is

Live from DMI Co-op: Magazines Face Renewal Falloff

A surge in free subscription programs is having an unanticipated consequence on the magazine industry. While the programs devised by agents to help meet

New Products and Services

EnvYwraps: a plastic envelope made out of a durable, laminated paper-like material that can be printed in a variety of colors to help direct mail pieces

School Specialty Acquires ABC School Supply

School Specialty Inc., an educational supplies direct marketer, will acquire the stock of competitor ABC School Supply for $31 million.

Equifax Acquires Naviant for $135 Million

Equifax Inc. has acquired Internet marketing services company Naviant Inc. for $135 million. Through the acquisition, the Atlanta-based credit bureau

Sharper Image Narrows Losses

Sharper Image Corp. reported a net loss of $600,000 for its second fiscal quarter, an improvement over $3.7 million for the same period last year. Revenue

Federated Second Quarter Income Up 8.5%

Federated Department Stores Inc. reported income totaling $133 million for the second quarter, an increase of 8.5% over $124 million for the same period last year.

AIRLINE, HOTELS BOOK SEPT. 11 FREEBIES

Spirit Airlines, Ft. Lauderdale, FL, only needed one day to give away all 13,400 seats on its 90 flights slated for Sept. 11 in a promotion marking the

Direct Mail is Still Effective Credit Card Promotion Tool: Survey

A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from Vertis.

Equifax and Capital One Partner for Credit Awareness Service

Equifax Inc. and Capital One have partnered to create a service to increase consumers’ credit awareness. The first joint product, CreditInform, will give