Chief Marketer Staff

• Creative Marketing Alliance Adds Five New Clients

  Creative Marketing Alliance, Inc. has won five new clients for its suite of marketing and creative services. The Princeton Junction, NJ-based firm will

• ADVO Combines Philadelphia Midweek and Weekend Mailings

  Advo Inc. will combine its separate midweek and weekend mailings into a single drop, which will reach consumers

• Catalog Sales Pace Urban Outfitters Income Gain

  Strong catalog and online sales helped lead Urban Outfitters to nearly double its second-quarter income. The cataloger and retailer reported income of

• School Specialty Acquires ABC School Supply

  School Specialty Inc., an educational supplies direct marketer, will acquire the stock of competitor ABC School Supply for $31 million.

• Sharper Image Narrows Losses

  Sharper Image Corp. reported a net loss of $600,000 for its second fiscal quarter, an improvement over $3.7 million for the same period last year. Revenue

• Equifax Acquires Naviant for $135 Million

  Equifax Inc. has acquired Internet marketing services company Naviant Inc. for $135 million. Through the acquisition, the Atlanta-based credit bureau

• DDW Introduces Canadian Address Correction Product

  Davis Direct WorldWide (DDW) has introduced Addrex Online for Canada, a real-time, self-service, Web-enabled address hygiene solution. According to the

• MCD’S TAPS LAMAR FOR U.S. MARKETING

  McDonald’s Corp., Oak Brook, IL, named Bill Lamar senior vp-U.S. marketing early this month. The 18-year McD veteran had been vp-general manager of McDonald’s

• Federated Second Quarter Income Up 8.5%

  Federated Department Stores Inc. reported income totaling $133 million for the second quarter, an increase of 8.5% over $124 million for the same period last year.

• COORS SIGNS ON AS MIRAMAX SPONSOR

  Miramax Films, New York City, struck a multi-year marketing alliance with Golden, CO-based Coors Brewing Co. that includes co-hosting premiers and special