Chief Marketer Staff

• Mazda Incentive Program Successfully Steers Test Drivers

  A 750,000-piece direct and e-mail campaign to generate interest in the Mazda Tribute has generated responses 7% higher than forecast, according to Doner

• Catalog Sales Pace Urban Outfitters Income Gain

  Strong catalog and online sales helped lead Urban Outfitters to nearly double its second-quarter income. The cataloger and retailer reported income of

• New Products and Services

  EnvYwraps: a plastic envelope made out of a durable, laminated paper-like material that can be printed in a variety of colors to help direct mail pieces

• Equifax Acquires Naviant for $135 Million

  Equifax Inc. has acquired Internet marketing services company Naviant Inc. for $135 million.

• Suit Filed in California Over the Sale of Prescription Data

  A lawsuit has been filed against a California man charging him with invasion of privacy for allegedly selling a New York woman’s prescription drug data.

• Pennsylvania AG Cautions Against Do Not Call Fee Scam

  Pennsylvania consumers are being targeted by telemarketers who offer to list them on the Keystone State

• DIRECT Listline

  Crown Publishing Mail Order Buyers This file of 1.35 million consumers is newly managed by List Services Corp. Within the past 12 months, these individuals

• Live from DMI Co-op: Cerasale Warns of Rate Hike in 2004

  President Bush is expected to appoint a commission to make a recommendation to reform the U.S. Postal Service. While no definite plans have been set,

• MaxWorldwide Delays Filing Quarterly Results

  MaxWorldwide, Inc., formerly L90, will delay releasing its second quarter financial results and will likely restate some of its previous reports. The

• Live from the DMI Co-Op: B-to-B Mailers Want Lists

  The flat economy may turn out to be the least of the problems faced by business-to-business mailers. Another one is a lack of good lists. And that is