Author

Chief Marketer Staff

  • DIRECT Listline

    Telebrands Corp. Product Buyers Datamatch The 261,600 names in this 12-month database are buyers of general merchandise marketed through television commercials

  • Short Cuts

    Donna G. Wald has joined Inter/Media Advertising in Encino, CA, as senior vice president/account director. She will manage the agency’s ditech.com business.

  • DIRECT Listline

    Victorian Trading Co. The close date for this catalog blow-in program is approaching for a Oct. 15 drop. Inserts are blown into the Victorian Trading

  • Anthrax Test Results to Arrive on Thursday: USPS

    Results of anthrax tests in two New Jersey mail distribution facilities will be released on Thursday, according to U.S. Postal Service spokesperson Diane

  • Mail Stream: A Report on Incoming Direct Mail

    Clif Bar Sports performance snack maker Clif Bar is the latest retail grocery brand to promote samples of new products through the mail. By shrink-wrapping

  • Loose Cannon: The Ethical and the Pragmatic

    Recently, visitors checking out MBA programs on GradSchools.com were asked about ethics in business. Eighty eight percent of those surveyed by the online

  • Creative Marketing Alliance Adds Five New Clients

    Creative Marketing Alliance, Inc. has won five new clients for its suite of marketing and creative services. The Princeton Junction, NJ-based firm will

  • ADVO Combines Philadelphia Midweek and Weekend Mailings

    Advo Inc. will combine its separate midweek and weekend mailings into a single drop, which will reach consumers

  • Equifax Acquires Naviant for $135 Million

    Equifax Inc. has acquired Internet marketing services company Naviant Inc. for $135 million.

  • DIRECT Listline

    AAA Certified Nursing Aids Hugo Dunhill Mailing Lists Inc. is offering this new file of 1.3 million healthcare workers all sourced from state license