Chief Marketer Staff

• DIRECT Listline

  Telebrands Corp. Product Buyers Datamatch The 261,600 names in this 12-month database are buyers of general merchandise marketed through television commercials

• SEC Reviews AOL Transactions

  America Online, a unit of AOL Time Warner, is having a number of its transactions scrutinized separately by the Securities & Exchange Commission and federal

• Bingo.com and Walter Drake Partner

  Bingo.com Inc. has entered into an agreement with Walter Drake Inc., for its players to use “Bingo Bucks” to purchase discount coupons to use for Walter

• MaxWorldwide Stock Delisted

  After announcing Friday that it had delayed the filing of its quarterly report, MaxWorldwide Inc. has been notified by Nasdaq that its common stock will

• Mail Stream: A Report on Incoming Direct Mail

  Clif Bar Sports performance snack maker Clif Bar is the latest retail grocery brand to promote samples of new products through the mail. By shrink-wrapping

• Loose Cannon: The Ethical and the Pragmatic

  Recently, visitors checking out MBA programs on GradSchools.com were asked about ethics in business. Eighty eight percent of those surveyed by the online

• Live from DMI Co-op: Cerasale Warns of Rate Hike in 2004

  President Bush is expected to appoint a commission to make a recommendation to reform the U.S. Postal Service. While no definite plans have been set,

• DIRECT Listline

  AAA Certified Nursing Aids Hugo Dunhill Mailing Lists Inc. is offering this new file of 1.3 million healthcare workers all sourced from state license

• Live from DMI Co-op: Magazines Face Renewal Falloff

  A surge in free subscription programs is having an unanticipated consequence on the magazine industry. While the programs devised by agents to help meet

• Suit Filed in California Over the Sale of Prescription Data

  A lawsuit has been filed against a California man charging him with invasion of privacy for allegedly selling a New York woman’s prescription drug data.