Chief Marketer Staff
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Gift Tags
MARKETERS spent more on promotional products than expected last year, but still held their purse strings tighter than in the past as they shopped for
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Contingency Plans
EVERYONE loves a great big cash prize. Most consumers will play to win one and they remember the brand behind it. When PROMO asked 2,000 consumers which
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Agencies
Taking Center Stage
Today’s loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers
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Agencies
Verizon to Mail 4 Million Pieces
Verizon has started a direct response advertising campaign in the New York and Boston markets promoting the firm’s Veriations All package. The campaign,
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Agencies
SERVICE ORIENTED
After Sept. 11, reservists throughout the United States were preparing to be called up. At Lillian Vernon Corp., seven actually served. The Rye, NY-based
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Simply the Best
AS SUMMER DWINDLES TO A CLOSE, we at PROMO look forward to a busy fall. We kick off the season with a list of this year’s 25 best-promoted brands. It’s
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Agencies
Sample Size
IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the
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Loose Cannon: 9/11 and CRM – It Can Be Done
On Sept. 11 there will be two kinds of Americans: Those absorbed in media, trying to make sense of the events from a year ago and those studiously avoiding
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UPS Labor Pact Could Force Rise In DM Shipping Rates
Ratification of the richest labor contract in the history of United Parcel Service by the its Teamster Union could trigger a hefty rate increase next