Chief Marketer Staff
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products
Zoom Zoom You’ve seen plenty of hot air behind the wheel; now hot air is the wheels. Alvimar Manufacturing Co., Long Island, NY, offers radio-controlled
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Agencies
PestPatrol Gets 1,000 Leads in Six Weeks
A small start-up developer of computer security software got 1,000 leads in six weeks in its first-ever direct marketing campaign. PestPatrol Inc. used
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Gift Tags
MARKETERS spent more on promotional products than expected last year, but still held their purse strings tighter than in the past as they shopped for
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Agencies
Medical Malpractice
In 1905, muckraker Samuel Hopkins Adams wrote a six-part series in Collier’s magazine titled The Great American Fraud in which he exposed one of the worst
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Contingency Plans
EVERYONE loves a great big cash prize. Most consumers will play to win one and they remember the brand behind it. When PROMO asked 2,000 consumers which
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Agencies
letters to the editor
SILLY SUB PROGRAMS In fact, Ms. Roberts and Mr. Cruise do receive carfare! Plus free housing, all meals, about everything you can think ofand they do
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Drive In Movies
Hollywood has always loved a great car. Now carmakers are playing studio execs themselves to expose their cars to a wide audience through their own films,
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DIRECT Listline
Gama Network Rubin Response Management Services, Inc. has assumed management of the Gama Network opt-in e-mail list. The file contains 13,982 e-mail addresses.
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AOL Latin America May Get Delisted
America Online Latin America Inc. has received a letter from the Nasdaq stock exchange saying it no longer meets the requirement for listing, according