Chief Marketer Staff

• Agencies

  letters to the editor

  SILLY SUB PROGRAMS In fact, Ms. Roberts and Mr. Cruise do receive carfare! Plus free housing, all meals, about everything you can think ofand they do

• Drive In Movies

  Hollywood has always loved a great car. Now carmakers are playing studio execs themselves to expose their cars to a wide audience through their own films,

• Agencies

  Medical Malpractice

  In 1905, muckraker Samuel Hopkins Adams wrote a six-part series in Collier’s magazine titled The Great American Fraud in which he exposed one of the worst

• Acquisitions

  HERSHEY TO BE UNWRAPPED? Hershey Foods could fetch more than $10 billion in a sale mulled by the Milton Hershey School Trust, which controls 77 percent

• Agencies

  MOVING FORWARD

  Not even the most experienced direct marketers could have predicted the events of September 2001 and the impact their aftermath would have on the industry.

• Agencies

  PestPatrol Gets 1,000 Leads in Six Weeks

  A small start-up developer of computer security software got 1,000 leads in six weeks in its first-ever direct marketing campaign. PestPatrol Inc. used

• Mood Rings

  AMERICANS are slowly beating back the uncertainty that hampered marketers after the Sept. 11 terrorist attacks, according to a recent survey conducted

• Client Side

  Purchase, NY-based PepsiCo named Dawn Hudson president of Pepsi-Cola North America. Elsewhere, Dave Burwick promoted to senior vp-chief marketing officer,

• BEST promoted BRANDS of 2002

  One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a

• Readin’, Writin’, and Sellin’

  Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning