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Chief Marketer Staff

  • products

    Zoom Zoom You’ve seen plenty of hot air behind the wheel; now hot air is the wheels. Alvimar Manufacturing Co., Long Island, NY, offers radio-controlled

  • Agencies

    DIRECT listline

    NEW LISTS Tabak’s Potency Buyers Macromark Inc. is introducing a list from the second quarter of 2002 with nearly 20,000 names. These buyers responded

  • Marketing Services

    D.L. Blair, Garden City, NY, promoted Brian Conlon to president and chief operating officer. Steven Gilliatt named president of G2 Worldwide, New York

  • Agencies

    Just Once, Act Like an Industry

    One of the blessings of a competitive market is that people can shop for the things that fit their needs. But one of its curses is that consumers sometimes

  • Agencies

    Perfecting their Pitch

    How do you get to Boston’s Symphony Hall? Practice, of course. How do you get music lovers to buy tickets and make donations? That’s a little more complicated.

  • Agencies

    Coming Into Its Own

    Maybe the new economy wasn’t hooey after all. It’s hard to find a DM company that hasn’t started a Web site, and almost as hard to find one that isn’t

  • Agencies

    Hachette Forays Into E-mail Renewals

    Hachette Filipacchi Media U.S. Inc. dipped into e-mail for the first time as part of its renewal series for Woman’s Day and Car and Driver magazines.

  • Agencies

    Harmful Side Effects

    When some Florida residents popped open their mailboxes early this summer, a privacy scandal exploded. They had received sampling packs of once-a-week

  • Agencies

    Wine.com Plans Big October E-mailing

    Wine.com, recently energized by a new owner and $9 million in funding, hopes to boost sales by 60% to $16 million this year. One critical factor in that

  • Drive In Movies

    Hollywood has always loved a great car. Now carmakers are playing studio execs themselves to expose their cars to a wide audience through their own films,