Chief Marketer Staff
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Agencies
Getting the Right Compensation Package
The offer has been made what could possibly go wrong? The new job was in the bag, she thought. Well, not this time. Many executives go in the front door
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products
Zoom Zoom You’ve seen plenty of hot air behind the wheel; now hot air is the wheels. Alvimar Manufacturing Co., Long Island, NY, offers radio-controlled
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Agencies
Here’s Looking at You
Every day, marketers ask themselves these questions: How do our products and services stack up in the minds of our key prospects and customers? How are
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Agencies
MOVING FORWARD
Not even the most experienced direct marketers could have predicted the events of September 2001 and the impact their aftermath would have on the industry.
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Mood Rings
AMERICANS are slowly beating back the uncertainty that hampered marketers after the Sept. 11 terrorist attacks, according to a recent survey conducted
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Drive In Movies
Hollywood has always loved a great car. Now carmakers are playing studio execs themselves to expose their cars to a wide audience through their own films,
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Agencies
First Baby Steps
Oxford Global Resources has taken a path of test, then invest, when considering customer relationship management systems. While it probably will be awhile
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Agencies
Future Click
Peter Sealey, a futurist, author and marketing guru, has been senior vice president of global marketing at Coca-Cola Co. and president of marketing and
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Acquisitions
HERSHEY TO BE UNWRAPPED? Hershey Foods could fetch more than $10 billion in a sale mulled by the Milton Hershey School Trust, which controls 77 percent