Chief Marketer Staff
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Agencies
DIRECT listline
NEW LISTS Tabak’s Potency Buyers Macromark Inc. is introducing a list from the second quarter of 2002 with nearly 20,000 names. These buyers responded
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Agencies
LIST BRIEFS
Victoria’s Secret Goes to ClientLogic Victoria’s Secret has named ClientLogic Specialists Marketing Services to manage its buyers file. The date the appointment
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Agencies
PestPatrol Gets 1,000 Leads in Six Weeks
A small start-up developer of computer security software got 1,000 leads in six weeks in its first-ever direct marketing campaign. PestPatrol Inc. used
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Agencies
Harmful Side Effects
When some Florida residents popped open their mailboxes early this summer, a privacy scandal exploded. They had received sampling packs of once-a-week
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Mood Rings
AMERICANS are slowly beating back the uncertainty that hampered marketers after the Sept. 11 terrorist attacks, according to a recent survey conducted
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Agencies
Taking Center Stage
Today’s loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers
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Agencies
Aspen’s Triple Threat
Three Aspen, CO booster organizations have pooled their resources to create a seven-figure marketing budget for the ski resort town. By working together,
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Agencies
Medical Malpractice
In 1905, muckraker Samuel Hopkins Adams wrote a six-part series in Collier’s magazine titled The Great American Fraud in which he exposed one of the worst
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Agencies
Experian TV Effort Pulls 130,000 Requests
ConsumerInfo.com, a unit of credit bureau Experian, has received 130,000 responses to its animated DR television campaign promoting credit monitoring