Chief Marketer Staff

• Correction

  The headline of a story about the New York attorney general suing Student Marketing Group misstated the company involved. (DIRECT Newsline, Tuesday, Sept.

• List Services Named to Manage Archaeology Subscriber File

  List Services Corp. has been named to manage the Archaeology magazine subscriber file. The appointment took effect Aug. 26. The file includes 189,679

• Short Cuts

  Nathan Milliken has been named vice president and general manager of Eposilon’s St. Louis facility, which is central to Epsilon’s direct marketing business.

• DIRECT Listline

  American Science & Surplus American Science & Surplus offers tools and hardware for the home workshop, such as vices, safety glasses and air compressors,

• Agencies

  PRC Endorses Mail Tracking Service

  Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the

• Burger King Has Its Own Way

  THE LONG-AWAITED SALE of Miami-based Burger King is a done deal, with a consortium of U.S. venture capital firms snapping up the fast food giant for $2.26

• Agencies

  Here’s Looking at You

  Every day, marketers ask themselves these questions: How do our products and services stack up in the minds of our key prospects and customers? How are

• Agencies

  Just Once, Act Like an Industry

  One of the blessings of a competitive market is that people can shop for the things that fit their needs. But one of its curses is that consumers sometimes

• Agencies

  Perfecting their Pitch

  How do you get to Boston’s Symphony Hall? Practice, of course. How do you get music lovers to buy tickets and make donations? That’s a little more complicated.

• Agencies

  Here’s a $5 Saving. Knock Yourself Out

  Life used to be simple. A catalog would come in the mail. We’d order from that catalog or we wouldn’t. If we did order, it would be either by using the