Chief Marketer Staff

• Correction

  The headline of a story about the New York attorney general suing Student Marketing Group misstated the company involved. (DIRECT Newsline, Tuesday, Sept.

• DIRECT Listline

  American Science & Surplus American Science & Surplus offers tools and hardware for the home workshop, such as vices, safety glasses and air compressors,

• CFM Direct Opens Minneapolis Office

  CFM Direct has hired Laura Manos Emms as senior account director to open an office in Minneapolis. Manos Emms will focus on clients in the upper-Midwest

• Consolidated Freightways Shuts Down Operations

  (Fleet Owner) Consolidated Freightways Corp. (CF) told employees in various telephone communications yesterday that it would discontinue operations immediately.

• Acquisitions

  HERSHEY TO BE UNWRAPPED? Hershey Foods could fetch more than $10 billion in a sale mulled by the Milton Hershey School Trust, which controls 77 percent

• Agencies

  Another Look at List Rental Technology

  It’s time to return to the absorbing and intense issue of a decade ago: the state of technology at list rental companies. Things are moving backward at

• Agencies

  SendAmerica Dies, TastyGram Is Born

  The bad news is the year-old SendAmerica catalog has closed shop. The good news is part of it is being transformed into a new venture a food-gift Web

• Agencies

  Future Click

  Peter Sealey, a futurist, author and marketing guru, has been senior vice president of global marketing at Coca-Cola Co. and president of marketing and

• Agencies

  PestPatrol Gets 1,000 Leads in Six Weeks

  A small start-up developer of computer security software got 1,000 leads in six weeks in its first-ever direct marketing campaign. PestPatrol Inc. used

• Agencies

  Enough Is Enough

  Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher