Chief Marketer Staff

• Sears Warns on Earnings, Shakes up Management

  Sears, Roebuck and Co. warned investors yesterday that third-quarter profits would fall short of Wall Street’s expectations.

• Terra Lycos Buys GetRelevant

  Terra Lycos, an Internet network, has acquired online direct marketing services firm, GetRelevant.

• AutoTrader.com Launches ‘Browse By Body Style’ Tool

  AutoTrader.com, an automotive classifieds Web site, has debuted a new “Browse by Body Style” feature. Potential buyers can narrow their searches by choosing

• Loose Cannon: There’s One Disk the Industry Should Slip

  There is a category of direct marketing vendors I

• USPS Sees Revenue Gains, First Class Volume Drop

  The U.S. Postal Service expects revenue growth from standard and first class mail but foresees a first-class volume decline in fiscal 2003, according

• Lands’ End Chooses McKinney & Silver Agency of Record

  Lands

• Short Cuts

  Anti-spam group Habeas Inc., has appointed Neil Schwartzman as its first North American product marketing manager. Schwartzman, a publishing and Internet

• Electronic Retail Association Uses DRTV Campaign to Boost Conference

  The Electronic Retailing Association (ERA) is using direct response television to promote its annual conference and exhibition. The 60-second commercial

• Direct Media Sets Guidelines for Keeping Finances in Order

  Direct Media Inc. has developed guidelines for list companies to ensure that finances are managed in an honest and reliable fashion. The guidelines are

• DIRECT Listline

  Permission Based Consumer E-Mail Addresses