Chief Marketer Staff

• Yankee Candle Debuts Design Your Own Candle

  The Yankee Candle Co. Inc., is offering a service to customize and purchase candles at its Web site. The service, called “Make A Memory,” uses a rich

• Short Cuts

  Scholastic has appointed Mauricio Sabene as vice president, Spanish Publishing. He will be responsible for Scholastic operations in Latin America, including

• Harvest Time Is Holiday Time for Harry and David

  For premium fruit cataloger Harry and David, late July and early August are spent gearing up not only for the harvest bounty, but also for the very beginning of an extended holiday season. As with prior late summer books, this year’s “Harvest Festival” catalogs feature the imperative “Keep this catalog throughout the holidays.”

• PC Connection Anticipates Higher Third Quarter Sales, Lower Net Income

  PC Connection Inc. sees its third quarter sales topping out at $335 million, up from the $308.7 million it generated in third quarter 2001. The company

• Lands’ End Chooses McKinney & Silver Agency of Record

  Lands

• Short Cuts

  Anti-spam group Habeas Inc., has appointed Neil Schwartzman as its first North American product marketing manager. Schwartzman, a publishing and Internet

• AutoTrader.com Launches ‘Browse By Body Style’ Tool

  AutoTrader.com, an automotive classifieds Web site, has debuted a new “Browse by Body Style” feature. Potential buyers can narrow their searches by choosing

• Loose Cannon: There’s One Disk the Industry Should Slip

  There is a category of direct marketing vendors I

• DIRECT Listline

  Permission Based Consumer E-Mail Addresses

• USPS Sees Revenue Gains, First Class Volume Drop

  The U.S. Postal Service expects revenue growth from standard and first class mail but foresees a first-class volume decline in fiscal 2003, according